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This Privacy Notice explains how Hoggs of Fife (“We”) collect the types of personal data from you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.

Hoggs of Fife is made up of the following:

Hoggs of Fife Limited – is the parent company of both the trade division, Hoggs of Fife and the retail division Fife Country.

We are committed to comply with the Data Protection Act 1998 and the EU General Data Protection Regulation. Our registration with the Information Commissioner’s Office can be found at: https://ico.org.uk/ESDWebPages/Entry/Z7573070

We want you to be fully informed about your rights, and how Hoggs of Fife use your data, how it is stored and how we use data to enable us to offer you relevant and targeted offers.

From 25th May 2018 the EU General Data Protection Regulation takes the place of the Data Protection Act 1998 and this gives you new rights with regard to the privacy of your personal data.

Hoggs of Fife uses your personal data to:

What personal data do we collect?

Hoggs of Fife may collect the following information about you:

The legal bases we rely on for data processing

The data protection law sets out a number of reasons for the collection and processing of customers personal data and we collect and use customers’ personal data because it is necessary for the legitimate interests of Hogg of Fife, in achieving the following objectives:

In specific situations, we can collect and process your data with your consent for example when you tick a box to receive email newsletters or information from other companies we think may be of interest to you.

There may be times when we need your personal data to comply with our contractual obligations for example passing on your address to our delivery partners in order to send you your order.

How we store and protect your data

What you can do to help protect your data

When do we collect your personal data?

How and why do we use your personal data?

We use the information we hold about you to ensure that we offer you the best customer experience possible, offering you relevant products, promotions and services including:

How long will we keep your personal data?

Due to the long history of the company and the long life of some of our products that we offer, we will hold you details until you ask us not to.

Who do we share your personal data with?

We sometimes share your personal data with trusted third parties:

We have data processing agreements with all third party companies and only provide information to them that allows them to perform their service. With the exception of our website server and data pooling companies all the information is deleted as soon as the specific service has been carried out.

Although not exhaustive we currently use the following companies who will process your personal data as part of their contracts with us

For more information please contact the Data Protection Officer on DPO@hoggs.co.uk

Right to Request/Right of Access:

You are entitled to access all the personal data we hold about you, free of charge in most cases although if the request is deemed to be excessive we are permitted to charge a reasonable fee. To ask for this information please contact the Data Protection Officer at DPO@hoggs.co.uk. If for any reason we choose not to action this request we shall let you know the reasons why.

Right to Rectification

If any information we hold about you is inaccurate or incomplete you have the right to have it rectified. We will also inform any third parties so that they can update your details. Please contact the Data Protection Officer at DPO@hoggs.co.uk

Right to Withdraw Consent

You can change your consent at any time. If you have previously given consent you can later change your mind and withdraw that consent. Please contact the Data Protection Officer at DPO@hoggs.co.uk

Right to Erasure

You have the right to request that we delete the personal information that we hold about you. Some of this information may be anonymised, rather than deleted, to ensure that we do not contact you again in the future through third party lists. This right does not apply if we are complying with a legal obligation or where we are exercising the right of freedom of expression and information.

Please contact the Data Protection Officer at DPO@hoggs.co.uk

The Right to Restrict Processing

You can request that we restrict the processing of your information, for example if you believe the information we hold is inaccurate, we can suspend processing until we have investigated or rectified, or where you request restriction instead of deletion Please contact the Data Protection Officer at DPO@hoggs.co.uk

Right to Data Portability

We can supply your information in a portable format to allow you to take it to another organisation. Please contact the Data Protection Officer at DPO@hoggs.co.uk


To ensure that you receive relevant and targeted communications we use data profiling. You have a right not to be subject to data profiling but if you chose to exercise that right we will no longer be able to send offers from us as our mailing list is based on our customers’ purchase history.

Please contact the Data Protection Officer at DPO@hoggs.co.uk

Direct Marketing

You have the right to withdraw or amend you consent to receiving direct marketing or email communications through all channels or through selected channels. If you do this then we will not be able to send you news of new products or offers. Please note that there may be a time delay once you have withdrawn you consent and you may receive communications that are too late to stop.

Please contact the Data Protection Officer at DPO@hoggs.co.uk

Proof of Identity

Any requests that you make will need to be verified by your proof of identity.

Fraud Prevention

There may be times where we need to share you information with other agencies for the purposes of fraud prevention or credit risk reduction. Where fraud is suspected we may share this information with law enforcement agencies.


In the very unlikely event that your information has been compromised we will notify both the ICO and you.

Complaints and Contacting the Regulator

Any complaints regarding data protection should be emailed to our Data Protection Officer at DPO@hoggs.co.uk. If you feel that this has not been handled fairly or correctly then you have the right to put your complaint to the ICO. You can contact them by calling 0303 123 1113. Or go online to www.ico.org.uk/concerns (please note we can't be responsible for the content of external websites). If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.

Non-UK customers

By placing an order or request with us you are expressly consenting to the processing of your data to fulfil your request. You still have the right to choose how you receive communications from us and we will of course respect your request.

If you have any questions please contact the Data Protection Officer at DPO@hoggs.co.uk


Updated May 2018